Makes 2 to 3 dozen bars

1 1/2 cups graham cracker crumbs
1/2 cup (1 stick) butter or margarine, melted
1 (14-ounce) can Eagle Brand Sweetened Condensed Milk
    (NOT evaporated milk)
1 cup (6 ounces) semisweet chocolate chips
1 (10 ounce) jar maraschino cherries (without stems), drained,
    patted dry and chopped (about 1 cup)
1 1/3 cups flaked coconut

Preheat oven to 350 degrees F (325 degrees F for glass baking pan).

In small bowl, combine graham cracker crumbs and butter; mix well. Press crumb mixture firmly on bottom of 13 x 9-inch baking pan. Pour sweetened condensed milk evenly over crumb mixture. Layer evenly with remaining ingredients; press down firmly with fork. Bake 25 minutes or until lightly browned. Cool. Chill if desired. Cut into bars or diamonds. Store covered at room temperature.