2 1/2 cups water
1/2 cup uncooked long grain rice
1 cinnamon stick or 1/4 teaspoon ground cinnamon
2 (1/2-inch) pieces lemon rind (optional)
Dash of salt
1 (14 ounce) can Eagle Brand Sweetened
    Condensed Milk (NOT evaporated milk)
Additional ground cinnamon

In medium saucepan, combine water, rice, cinnamon, lemon rind and salt; let mixture stand 30 minutes.

Bring mixture to a boil, stirring occasionally. Add sweetened condensed milk; mix well. Return to a boil; stir. Reduce heat to medium. Cook uncovered, stirring frequently, 20 to 25 minutes or until liquid is absorbed to top of rice.

Cool (pudding thickens as it cools). Remove cinnamon stick and lemon rind. Sprinkle with additional cinnamon.

Serve warm or chilled. Refrigerate leftovers.